Panel Quality

Netsonda is committed to the highest quality standards in the management of consumer panels, which is why we have a rigorous system for managing the Netsonda Panel, from recruitment to its daily management, including Quality Control.

RECRUITMENT AND REGISTRATION

Netsonda believes that only a diverse panel can provide the best representativeness and deliver high-quality responses. This focus on variety in recruitment sources is implemented across multiple channels, both online and traditional. The Recruitment Sources are documented and include:

• Direct marketing

• Online advertising

• Advertising and communication in media outlets

• Partnerships with companies and institutions for voluntary registration

• Actions on social media, through both owned and external channels

• Specific campaigns at events (concerts, congresses, etc.)

• Specific campaigns in locations (beaches, universities, etc.)

• Online campaigns and sweepstakes

• Sponsored content

• Member-get-Member programs

In the registration process for the Netsonda Panel, which is done voluntarily by participants, we have implemented several procedures to ensure the quality of our panel:

• Fraud detection based on cutting-edge AI using PII

• Double consent during registration (Double opt-in)

• Acceptance of Terms and Conditions during registration

• Clear communication of the incentive program

• GEO IP technology to ensure Member location

• CAPTCHA (Google) technology to detect suspicious activities

• IP verification to exclude duplicate Members (Firehol)

PARTICIPATION IN STUDIES

Netsonda is strongly aware that the “professionalization” of respondents does not contribute to obtaining more honest or genuine responses. The response rate to surveys and the activity rate are two key factors in the quality of Netsonda studies, as they ensure greater randomness in selection and better project management planning.

With this in mind, Netsonda has developed a set of methods and tools to control the participation of each member in the studies, such as:

• Application of a maximum number of surveys per month per respondent

• Application of a maximum number of surveys per topic (category, product, etc.) per respondent

• Random selection for survey invitations

• Parental consent required for studies involving minors

• Tracking of active members

• Recovery actions for inactive members

• Regular cleaning of inactive members

• Regular Quality Control of the Panel

A set of behavioral monitoring measures for various Netsonda studies has also been developed, adding an extra level of quality control for data, such as:

• Pre-selection and profile definition of respondents

• Random selection of the defined profile

• Automatic detection of fraudulent Members using Imperium RelevantID and Maxmind Minfraud technologies

• GEO IP technology to ensure Member location in Portugal

• Pre-testing of all questionnaires

• Validation of appropriate logic and consistency for each questionnaire

• Prevention of copying questions and answers in the questionnaire

• Acceptance of the Quality Commitment with Netsonda in each questionnaire

• Analysis of average response time and incidence of the defined target

• Placement of “trap” questions to detect inattentive or fraudulent answers

• Quality control of responses (standardized responses, open-ended answers, inconsistent answers, etc.)

• Cross-checking of survey profile data with the data provided during registration

• Elimination of respondents considered fraudulent and associated incentives

• Daily monitoring of fieldwork

INCENTIVES AND REWARDS

Netsonda values the time and opinion of its panel members, which is why they are rewarded for their collaboration.

Thus, whenever the quality criteria mentioned above are met, Netsonda Panel members receive an incentive for participating in a successfully completed study, with the amount determined by the duration and complexity of the study.

In the process of converting points into rewards, Netsonda has also implemented a Quality Control system:

• Confirmation of the reward request by the Member

• Validation of activity and available balance in the Member’s personal account

• Validation of the necessary personal data for conversion (Name, IBAN, NIF, registered email, address)

In this way, our commitment to excellence has led us to align the Netsonda Panel with the rigorous quality requirements of ESOMAR (ISO 20252 and ISO 26362).

For more information about the Netsonda Panel, please refer to our Panel Book.