Customers are the most asset of a company: loyal companies spend more often and tend to recommend the brand more to potential customers. Retaining current customers is more cost-efficient than recruiting new customers.
Instead of normal typification, it is important to categorize consumers through Personas and understand what phase of consumer journey they are in. This process is based to segment individuals because it will enrich the analysis of the various moments of consumer journey, optimizing the strategies of companies.
Our approach is based on an internationally used model, for the recognition of customer journey of customers, going through the 6 main phases: Trigger, Initial Consideration, Active Evaluation, Moment of Purchase, Satisfaction with Experience and Post Purchase Experience.
For each of these phases we have working methodologies using the best practices of the market worldwide.