Innovation is fundamental to keep companies and brands competitive, and it is crucial to ensure that companies have ROI in innovation.
The tests include a detailed diagnosis, in the most important metrics for the success of innovations: liking, differentiation, credibility, perception of novelty, adequacy to the brand and messages understood.
Netsonda has about 650 concept tests, having national benchmarks for key metrics, which allows us to recommend to our customers in a sustained way a GO or NO GO.
When renewing packaging, it is essential to know which uplift is in the face of the current packaging, that is, to what extent the new packaging can or cannot improve in the metrics defined by the company as strategic objectives (e.g., greater prominence in the linear, greater persuasion capacity, better ability to transmit the desired messages, etc.).
We offer a national benchmark, with more than 50 tests carried out since 2015, for the main indicators.
It also offers the possibility to test the packaging in person and provide the necessary conditions for the sensory test.