In an early and exploratory phase of Innovation, it is intended to collect insights that help brands to:

• Ask the right questions and innovate
• Move away from the obvious solution and thereby increase the solution’s innovation potential
• Bring different perspectives and strengths of team members together in one room
• Reveal unexpected innovation areas
• Create volume and variety in innovation options
• Select truly relevant and unique innovations

Innovation is fundamental to keep companies and brands competitive, and it is crucial to ensure that companies have ROI in innovation.

The tests include a detailed diagnosis, in the most important metrics for the success of innovations: liking, differentiation, credibility, perception of novelty, adequacy to the brand and messages understood.

Netsonda has about 650 concept tests, having national benchmarks for key metrics, which allows us to recommend to our customers in a sustained way a GO or NO GO.

When renewing packaging, it is essential to know which uplift is in the face of the current packaging, that is, to what extent the new packaging can or cannot improve in the metrics defined by the company as strategic objectives (e.g., greater prominence in the linear, greater persuasion capacity, better ability to transmit the desired messages, etc.).

We offer a national benchmark, with more than 50 tests carried out since 2015, for the main indicators.

It also offers the possibility to test the packaging in person and provide the necessary conditions for the sensory test.

The result of these communities are high value and quality responses and insights, in less time and with less investment.

Participation of community members in all marketing decisions becomes a reality for brands.

Community management is based on daily interactions with community members (post plan and different times)