The multiplicity of existing devices and platforms today represents a challenge for both consumers and brands that want to avenge them.
We have a set of methodologies and equipment with or without the use of eye tracking technology (mobile, desktop and glasses), to test the usability of Sites, Apps, Store Signage, Communication, among others.
It is based on the use of a technological device that allows to follow in real time the user’s eye movement (non-intrusive system), accurate the cognitive and unconscious processes that lead him to perform a task in a certain way.
This methodology allows us to identify:
Specific aspects of the stimulus material that captured the participant’s attention