The multiplicity of existing devices and platforms today represents a challenge for both consumers and brands that want to avenge them.

We have a set of methodologies and equipment with or without the use of eye tracking technology (mobile, desktop and glasses), to test the usability of Sites, Apps, Store Signage, Communication, among others.

It is based on the use of a technological device that allows to follow in real time the user’s eye movement (non-intrusive system), accurate the cognitive and unconscious processes that lead him to perform a task in a certain way.

This methodology allows us to identify:

• Specific aspects of the stimulus material that captured the participant’s attention
• Which of these retained their attention the most
• How long did you observe each element

Individual interviews are conducted to identify barriers and collect clues about:

• Ease of navigation
• Registration processes
• Use of simulators
• Use of specific tools (e.g. click to call)
• Adhesion / purchasing processes
• Understanding designations

The user’s eye behavior is analyzed on mobile devices to:

• In-depth assess the point of sale
• Provide useful information on category management and in-store communication planning

The user’s eye movement is captured in real time to:

• Assess the impact of packaging on POS or price
• Collect information about how it is viewed (areas of greater visualization)